Levi Strauss Co Essay Example

Levi Strauss Co Essay Levi Strauss Co. (LSCO) is a privately held clothing company known worldwide for its Levis brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Franconia, (Kingdom of Bavaria) to San Francisco, California to open a west coast branch of his brothers New York dry goods business. Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss four nephews. Organization Levi Strauss Co. is a worldwide corporation organized into three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi Strauss Europe, Middle East and Africa (LSEMA), based in Brussels; and Asia Pacific Division (APD), based in Singapore. The company employs a staff of approximately 10,500 people worldwide, and owns and develops a few brands. Levis, the main brand, was founded in 1873 in San Francisco, specializing in riveted denim jeans and different lines of casual and street fashion. [2] Levis, under the leadership of Jay Walter Haas Sr. Peter Haas Sr. , Paul Glasco and George P. Simpkins Sr. , expanded the firms clothing line by adding new fashions and models, including stone-washed jeans through the acquisition of Great Western Garment Co. (GWG), a Canadian clothing manufacturer. GWG was responsible for the introduction of the modern stone washing technique, still in use by Levi Strauss. Mr. Simpkins is credited with the c ompanys record paced expansion of its manufacturing capacity from fewer than 16 plants to more than 63 plants in the United States from 1964 through 1974. We will write a custom essay sample on Levi Strauss Co specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Levi Strauss Co specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Levi Strauss Co specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Perhaps most impressive, however, was Levis expansion under Simpkins was accomplished without a single unionized employee as a result of Levis and the Haas families strong stance on human rights and Simpkins use of pay for performance manufacturing at the sewing machine operator level up. As a result, Levis plants were perhaps the highest performing, best organized and cleanest textile facilities of their time. Levis even piped in massive amounts of air conditioning for the comfort of Levis workers into its press plants, which were known in the industry to be notoriously hot. 004 saw a sharp decline of GWG in the face of global outsourcing, so the company was closed and the Edmonton manufacturing plant shut down. [3] The Dockers brand, launched in 1986[4] which is sold largely through department store chains, helped the company grow through the mid-1990s, as denim sales began to fade. Dockers were introduced into Europe in 1993. Levi Strauss attempted to sell the Dockers division in 2004 to relieve part of the companys $2 billion outstanding debt. [5] Launched in 2003, Levi Strauss Signature features jeanswear and casualwear. 6] In November 2007, Levis released a mobile phone in co-operation with ModeLabs. Many of the phones cosmetic attributes are customisable at the point of purchase. [edit] Company Background In 1853, Bavarian immigrant Levi Strauss founded Levi Strauss and Company which is now the world’s largest brand-name apparel marketers with sales in more than a hundred and ten countries. At present, there is no other company with an equivalent international presence in the jeans and casual pants markets. The company’s market-leading apparel products are sold under the brands of Levi’s, Dockers and Levi Strauss Signatures. It was in 1873 when the Levi’s jeans, the world’s first jeans, were born when Levi Strauss and Jacob Davis, a tailor from Nevada, patented the process of putting rivets in pants to make it stronger. The Levi’s trademark is currently one of the most recognized in the world and is registered in more than a hundred and sixty countries. From a company with fifteen salespeople, two plants, and almost no business east of the Mississippi in 1946, the organization grew in thirty years to include a sales force of more than 22,000, with 50 plants and offices in 35 countries. 7] The company took on multi-billion dollar debt in February 1996 to help finance a series of leveraged stock buyouts among family members. Shares in Levi Strauss stock are not publicly traded; the firm is today owned almost entirely by indirect descendants and relatives of Levi Strauss, whose four nephews inherited the San Francisco dry goods firm after their uncles death in 1902. [16] The corporation s bonds are traded publicly, as are shares of the companys Japanese affiliate, Levi Strauss Japan K. K. After more than two decades of family ownership, rumors of a possible public stock offering were floated in the media in July 2007. [23] Values and Vision We are the embodiment of the energy and events of our time, inspiring people from all walks of life with a pioneering spirit. We are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit. We believe that business can drive profits through principles, and that our values as a company and as individuals give us a competitive advantage. Empathy — walking in other people’s shoes? Empathy begins with paying close attention to the world around us. We listen and respond to the needs of our customers, employees and other stakeholders. Originality — being authentic and innovative? The pioneering spirit that started in 1873 with the very first pair of blue jeans still permeates all aspects of our business. Through innovative products and practices, we break the mold. Integrity — doing the right thing ? Integrity means doing right by our employees, brands, company and society as a whole. Ethical conduct and social responsibility characterize our way of doing business. Courage — standing up for what we believe? It takes courage to be great. Courage is the willingness to tell the truth and to challenge hierarchy, accepted practice and conventional wisdom. It means standing by our convictions and acting on our beliefs. Levi Strauss Co. has been innovating since 1873, the year we created the world’s first blue jeans. Throughout its long history it has inspired change in the marketplace, the workplace and the world. Its worldwide leadership team, which includes the CEO and 11 executives, sets the company’s overall direction and is responsible for all major strategic, financial and operational decisions. Its company leaders around the world aspire to create the most innovative and relevant products in the marketplace, while upholding its values of empathy, originality, integrity and courage. Levi Strauss Co. prides itself on growing talent from within, and many of its senior-most leaders have risen through the company ranks over the past two or three decades. But to maintain its lead in the fast-changing fashion industry its leadership team also includes executives who bring leading-edge expertise and new ideas from other consumer companies and other industries.

The Role of Native Language Phonology in the Production of L2 Contrasts by Eckman and Iverson

The Role of Native Language Phonology in the Production of L2 Contrasts by Eckman and Iverson In their article, Eckman and Iverson (2013) present the research conducted to confirm or deny particular hypotheses regarding the acquisition of the contrast between English [s] and [ÊÆ'] among native speaking Koreans and Japanese. The authors provide adequate literature research and explain the background, clearly identify the topic and hypotheses, describe the study itself and discuss its findings; although the article does have some drawbacks, it is still a well-written one.Advertising We will write a custom book review sample on â€Å"The Role of Native Language Phonology in the Production of L2 Contrasts† by Eckman and Iverson specifically for you for only $16.05 $11/page Learn More Summary of the Article The study by Eckman and Iverson (2013) focuses on the way how the contrast between [s] and [ÊÆ'] (as in English words sip versus ship, for instance) is manifested in the native languages of the participants. Although in both languages, the pho nes [s] and [ÊÆ'] are present, and both in Korean and Japanese /s/ is pronounced as [ÊÆ'] before the high front vocoids, the significant difference can be observed. While this rule is allophonic in Korean ([s] and [ÊÆ'] are distinguished as the allophones of /s/), it is neutralizing in Japanese (the contrast between these two sounds is merged). In both languages, s-palatalization can be observed but it is manifested in different ways. Considering all of this, Eckman and Iverson (2013) state that Korean and Japanese are expected to have different paths in acquiring the contrast between [s] and [ÊÆ'], as well as make different types of mistakes. In other words, the mistakes and the way, in which every participant will acquire the contrast, are predictable due to the character of the same contrast in their native languages. The authors assume that Korean participants will apply the rule of perceiving [s] and [ÊÆ'] as allophones of /s/ to English words, which, as a consequence, wil l lead to errors. Japanese, on the contrary, will apply the rules of their own language, which result in other errors. As the authors conclude, Korean participants will make so-called NL transfer errors when /s/ is pronounced as [ÊÆ'] before high front vowels while Japanese participants will make hypercorrection errors when /s/ is pronounced as [s] even when it should be pronounced as [ÊÆ']. On the basis of these statements, hypotheses are created. To test those, the authors have chosen 49 learners of English, 23 of whom are Japanese and 26 of whom are Koreans. To gather data, the stimuli of 90 words and a program created in MATLAB have been used. The last one was needed to communicate with the participants: show a set of pictures and give commands, such as Wait or Speak, for example. The data was recorded at the University of Wisconsin-Milwaukee, and after that it was transmitted to the Ohio State University where the assistants who received it knew nothing about the hypotheses. In the end, the hypotheses turned out to be correct.Advertising Looking for book review on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Critique of the Article To start with, Eckman and Iverson (2013) clearly initiate the topic, tell why the study is important and prove that the same issue has not been addressed yet. Besides, the article has a precise structure and is organized conveniently. It is easy to navigate, even though the article is quite long. The introduction is not lengthy and contains all important ideas of the study, which are discussed briefly and laconically. The background part is rather important: it provides both good literature research showing what has already been done on this topic and explains particular characteristics of Korean and Japanese languages, which are needed for the study. It should be noticed that only relevant characteristics are provided, without any redundant information. The s tudy is described clearly and in details. No questions have arisen regarding the way in which the study was carried out or how the participants were chosen. Additionally, the level of language of the respondents is indicated. As for the research itself, it was conducted wisely. The authors’ aim was indeed to test hypotheses, not just confirm them. All data gathered during the study was transmitted to assistants who knew nothing about the hypotheses created by the authors. Hence, the final conclusion was drawn based on bare facts, without any bias. However, the study also has several drawbacks. First of all, specialized terminology usually is not identified, which is why an individual without more or less deep knowledge in the topic will need to conduct additional research to define unknown words and concepts. Secondly, while the research itself is described in details, the methodology is not clearly determined. The article does not tell about the research method or research d esign, for example. Finally, no limitations or constraints of the study are identified, as well as no directions for the further research are suggested. For example, knowing how the contrast between [s] and [ÊÆ'] is acquired among native speaking Koreans and Japanese, the authors could have suggested what other aspects of the same languages should be investigated or what other languages should be taken into account. Still, all of the drawbacks mentioned above are insignificant and do not deny the importance of the study conducted by Eckman and Iverson (2013). The article can serve as a strong base for further research and has already been cited in several related works.Advertising We will write a custom book review sample on â€Å"The Role of Native Language Phonology in the Production of L2 Contrasts† by Eckman and Iverson specifically for you for only $16.05 $11/page Learn More References Eckman, F., Iverson, G. K. (2013). The Role of Native Lang uage Phonology in the Production of L2 Contrasts. Studies in Second Language Acquisition, 35(1), 67-92.

Should managers try to eliminate or to encourage the expression of Essay

Should managers try to eliminate or to encourage the expression of organisational conflict Explore your reasons - Essay Example A clever manager will encourage organisational conflict only if it is in the shape of a disagreement. A disagreement is a difference in opinion among two or more persons. It arises as a result of differing personal view points. Disagreements occur frequently between workers within an organisation, and as they do not affect organisational effectiveness, they are looked upon as healthy outlets of workers’ personal beliefs and opinions. Disagreements usually end up amicably, without needing intervention by third parties. The intelligent manager should monitor the progress of a disagreement carefully to ensure that it does not worsen to have direct effects on the workers’ behaviour and their capacity and zeal to work properly (Cram et al.). A shrewd manager should try and eliminate, or when not possible, address and resolve organisational conflicts quickly. If this is not done, the organisation stands to face many bad consequences. The first bad consequence is higher employee turnover. One of the disputing workers could resign, which will need the organisation pay termination costs, and also incur expenses to find and train a new replacement worker. The second bad consequence is that the organization’s working environment becomes tense and heavy with stress. Since the conflict matter is not discussed (let alone solved), an atmosphere heavy with lack of trust, anxiety and apprehension is created. Such an unpleasant atmosphere acts adversely on workers, causing them to develop passive-aggressive behaviour patterns. In addition, the manager who cannot solve conflicts swiftly and effectively fails to inspire trust and confidence in workers. Such a set of circumstances badly hits the reputation of the organisation, c ausing it to face business losses, and making it very hard to recruit new employees and prevent existing employees from leaving. The third and most serious consequence is a distinct loss

Arab Culture and Beliefs Essay Example | Topics and Well Written Essays - 1000 words

Arab Culture and Beliefs - Essay Example The Islamic faith had taken roots in the 6th century AD in Saudi Arabia and spread out into the surrounding regions. The Islamic rulers were trained in the art of warfare, astute statesmen and able administrators6. They ruled with an iron hand but they were fair in their dealings7. They were patrons of literature, arts, science and philosophy8. Trade, education and military expeditions were high on their agenda and they carried out these in the best tradition9 and vision the newly found religion propagated and expounded10 (Saudi Arabia: Culture). Hence, given the ideal state of affairs storytellers flourished11. These bards were thoroughly familiar with the fallacies and foibles of all men from at all levels12. They were either trained in the art of storytelling or were motivated13 enough to stir up their imaginations to arouse interest and maintain it through mentally manufactured plots which they narrated before gaping, awe-struck audience14. Which audience will resist the temptation to hear accounts of rags to riches episodes15 couched with mysterious events, adventures, gallant heroes, beautiful women, eccentric rulers, scheming villains, strange beings and beasts, and rounded up with the most unlikely and profound endings.16 The Arab culture of medieval times provide the fantastic backgro... The Arab culture of medieval times provide the fantastic background of valor and wealth, innocence and greed, intrigue and deceit, ogre and jinn, and a rich variety of oriental charm and chicanery17 to embellish the Arabian Nights with the unique touch and brand of a world where the interplay of facts and fiction18 gave both an aura of invincibility and supernatural powers to perform the impossible.19 The Arabian Nights tantalizingly reflect the heydays of Arabia's past glory20 when ------------------------------------------------------------------------------------------------------------ 11,12,13,14,15 Saudi Arabia: Culture 16,17,18,19,20 The Arabian Nights the Arab world was a world centre for learning, science, arts and philosophy21. The advent and spread of Islam in the Arab world22 and beyond happened in the times the Arabian Nights came to be written and told23. Possibilities exist for some of the stories to have been given a makeover of the Arab culture and beliefs24 to make it more acceptable to the regional masters and citizenry15. It is also possible that many of the stories originated25 from one of the countries with whom Arabia had economic and cultural ties like India26. The stories resonate with the culture and ethos of these places where the Islamic rulers had dominion including the countries the Arabs did business with27. What distinguishes the Arabian Nights from other folklores is the way metaphysics28 is incorporated to highlight ordinary life and situations with supernatural aliens and incidents29. The stories of Ali Baba and the Forty Thieves, Sindbad the Sailor, Aladdin and the Wonderful Lamp30 are some examples of

Violence of mass Media Essay Example for Free

Violence of mass Media Essay The research involves the study of possible relationships between violence and mass media. In the study, a sample frame was obtained in order to be tested utilizing four different tests, which validates and determines possible relationships between violence and media, media preferences and age violent behavior occurrence, empathy and gender variations, and time commitment against violence. The research results obtained show increasingly violent behavior among males than females. The commitment time of males manifesting violent behavior is higher as compared to females. Moreover, the preferences of these respondents that manifest such behavioral pattern are noted to generally prefer violent media forms, most prominently, television and movie showing violent acts. Violence of Mass Media: Introductory (MINI ESSAY) Most of the public concern and scientific study of the perceived violent reality of media centers around the effects of viewing televised violence. The effect that many think of first is modeling, when people imitate violent behavior that they see on television. The research on the different effects has been driven by diverse theoretical frameworks for example, studies of behavioral effects have most often been driven by social learning/cognitive theory, and studies of attitudinal effects often draw on behavioral imitation (Wells and Ernest, 1997 p. 227). The following section examines several different effects of media violence in turn and the evidence supporting each of them. Technological advances have dramatically increased the availability of violent entertainment. The introduction of television was critical, particularly in making violent entertainment more available to children. More recently, cable systems, videocassette recorders, and video games have increased exposure (Singer and Singer, 2001 p. 372). (Preiss, 2007 p. 153). The research approaches the study of media violence in this study by looking at the various effects of the violent view of the world presented in media. This study of the perceived reality of media violence focuses on the psychological processes involved and the weight of the evidence supporting the existence of those effects (Wells and Ernest, 1997 p. 229). Later in the study, the research looks at individual differences among those who are attracted to or repelled by media violence and longitudinal studies probing for long-term effects. Next, the study will look at one of the newest areas of concern, violent video games. Finally, the study addresses the question of what may be done to provide balance to this violent perceived reality and thus mitigate the negative effects of media violence. Violence of Mass Media Introduction Although humans have used violence in cautionary tales to teach the lessons of morality in almost every culture and historical era, the teaching has usually been closely tied to the tale. Active discussion of the moral points seems to be necessary for the lesson to â€Å"take. † Thus, many adults and children who watch cautionary violence television programs by themselves may fail to make the desired moral connection. Instead, they learn the lesson of ‘Instrumentality,† the lesson that violence can be used as an effective instrument to get something of value or to compel others to do one’s bidding (Wells and Ernest, 1997 p. 231). Perhaps literature has always been bloody, hut even the fastest and most dedicated reader cannot make it through a printed description of more than a few murders a day by reading Shakespeare, Mickey Spillane, and Norman Mailer. A look at 4 hours of prime-time television, or a couple of rental videotape movies can easily provide several times as many deaths, maiming, rapes, and beatings as could be encountered in the same amount of time spent reading periodicals and books. The amount of violence is not the only factor of importance in the impact of television and movie experience. These moving image media, with their close depictions of what individuals can see and hear, are much more engaging of our sensory attention than is the reading of abstract symbols on paper, which must be translated and reconstructed into an approximation of sensory experience. What the study must now examine is whether the large volume and sensory increase of 20th-Century media violence, especially movies and television, has actually caused people to do more violence than they otherwise may have done. Methodology Sample Frame The sample frame utilized in the study involves 150 respondents from elementary schools as well as daycare centers within the locale of midstream city. Based on the inclusion criteria, the elementary schools recruited possess a private orientation, with religious inclination to Catholicism as the basic moral ground, while the daycare center should be networked with private school. As with the gender division of the sample size, 82 boys and 68 girls from grades 4 and 5, with an average age of 9. 99 (s. d. =0. 74). In terms of the racial criteria of the samples involved, European American comprises 58% while African American is 24%, providing the picture of the community. Data Gathering Procedure In the data gathering procedures, the study utilized a form of four different questionnaires with order counterbalanced. The following details inquired through the questionnaires are the demographic information, which includes gender, age, grade and mother’s education, preferences on forms of media utilization, survey forms of real-life violence through Attitudes Towards Violence Scale: Child Version (ATVC), appraisal of the respondents’ characters towards violence through KID-screen for adolescent violence exposure (KID-SAVE); and lastly, the extent of the sample’s empathy through Children’s empathy questionnaire (CEQ). After which, the researchers obtain the favorite form categorization for television as to sports, fighting, destruction, real people, or no favorites. On the form of internet, the respondents are categorized according to their preferences, such as chat room, instant messages, video games, no favorite internet activities and no access to internet. Review of Related Literature Moat American families bought their first television set during the early to mid-1950s. As more and more homes had television sets and more and more people began to watch on a regular basis, scholars began to study this new phenomenon, and the first studies about television content were published (Head, 1954; Smythe, 1954; cited in Well and Ernest, 1997 p. 262). Moreover, the first congressional hearings about television, focusing particularly on television violence, were convened in 1954. Research on television content and its effects was particularly stimulated by the forces that affected the United States during the late 1960s, notably national turmoil, civil rights and the women’s movement. Two national commissions were appointed to uncover the dynamics of these Forces on society. In essence, the agendas of these commissions set the stage for early and ongoing research on media images. The national turmoil that rocked the country after the assassinations of Martin Luther King Jr. and Bobby Kennedy stimulated concern about violence in society and in the media. The National Commission on the Causes and Prevention of Violence (NCCPV) was appointed to examine violence in society, including violence on television, and commissioned one study to ascertain the amount of violence on television (Gerbner, 1969; cited in Preiss, 2007 p. 162). Continued national unrest, as well as concerns about television’s impact on Americans, further encouraged researchers to pursue this line of study. Financial assistance was also provided by increased government funding for research about television violence inn 1969, even before the report of the NCCPV released. Congress appropriated 1$ million and set up the Surgeon General’s Scientific Advisory Committee on Television and Social Behavior and this committee funded 23 projects, dealing primarily with violence on television and its effects (Gerbner, 1972; Surgeon Generals Scientific Advising Committee, 1972; cited in Wells and Ernest, 1997 p. 232). Although interest in television violence faded somewhat during the 1960s, congressional concern about media violence again increased during the 1990, culminating in the development of ratings for television programs and the V-chip technology. Concern with civil rights, during the late 1960s and early 1970s, contributed to the proliferation of studies on minority images. The Kerner Commission, appointed by President Johnson to investigate racial disturbances in many US. cities, charged this these disturbances could be traced, in part, to the U. S (Preiss, 2007 p. 158). There have been few investigations into the effects of print media violence. The most extensive investigation, 1w the Canadian Royal Commission on Violence in the Communications Industry† in 1977, reported details of the amount of violence in print media but made no contributions to our understanding of what violence-causing effects may stem from reading violent material (Royal Commission, 1977; cited in Preiss, 2007 p. 156). Most likely for reason’ previously discussed—less intensity and less of it—violence in books, newspapers and magazines has been of less concern to citizens. An exception was violence in comic books, which became a political issue in the United States in 1954. At the time, comic books were read avidly by many young boys. Today, they read comic books less and spend more time with television. Despite their name, comic books were largely not funny at all; they were violent and tended to emphasize the violent heroism of characters with whom the children could identify. However, many comic books glorified criminals and their brutality. Congressional hearings were held which, in turn, resulted in the comic hook industry adopting self-censorship of violence in a successful effort to head off passage of laws, which would have imposed government restrictions. The evidence that comic books actually did bring young readers to using violence and committing crimes was drawn from the collective experience of law enforcement officers and psychiatric workers (Berkowitz, 1973; cited in (Wells and Ernest, 1997 p. 233). In one such instance, teen-age boys in Boston doused with gasoline and set on fire a down-and-out, liquor-dazed man they found. There was no apparent motive other than to try out what they had seen on a television program (Singer and Singer, 2001 p. 370). Another example is the batch of imitative suicides that have occurred following television and theater showings of the movie The Deer Hunter, in which a scene occurs showing a man with a pistol playing—and losing—a game of Russian Roulette (Wells and Ernest, 1997 p. 232). According to Huesmann and Taylor (2006), media violence poses an eventual threat to the public social equilibrium significantly through the influence of violence and aggression. According to their study, fictional television and film violence contribute to both a short-term and a long-term increase in aggression and violence in young viewers. According to the research conducted by Browne and Hamilton-Giachritsis (2005), there has been frequent evidence that suggest the linkage of child violent behavioral acts, and the incidence and frequency of violent media exposure. Such media forms induce arousal, thought influence, and emotional deviations, which consequently increases the likelihood of aggression and fearful behavioral patterns, most especially in males (Preiss, 2007 p. 162). The presence of prosocial effects is undeniable. Very few people who enjoy television and movies containing violence feel that they are endangered by it, and appear most willing to take any risks. However, it would be incorrect to conclude that violence needs to be present in entertainment in order to be of interest to people. The television and film industry has merely used violent action as a reliable and inexpensive means of attracting a certain level of viewer interest in otherwise very repetitive stories (Singer and Singer, 2001 p. 368). Thus, â€Å"action† and production values† (which is to say, violent action), is regularly added to scripts to make them more attractive. Nevertheless, research on college students indicates that violence, itself, is not what they are interested in so much as in the quality of action and story associated with the violence (Preiss, 2007 p. 161). Unfortunately, media executives find it difficult to accommodate such interests. The high quality of writing needed to create stories, which can stand on their own without the addition of violence is very costly. There are only a limited number of writers, whose skill is great enough to provide consistently attractive nonviolent stories. Station and network program decision makers generally take what they consider to be the safe path of â€Å"plenty of action and production values† in order to assure that their programs will attract the teen-age and young adult audience members greatly desired by advertisers of consumer products (Wells and Ernest, 1997 p. 233). Berkowitz and his co-researchers have also established that the violence present in abundance in films such as Straw Dogs and Walking Tail especially influences viewers to act violently, for the film violence is presented as the solution to outrages perpetrated by others. Revenge and justification are extremely potent factors in determining whether violence will occur. If an aroused person who has freedom of action then encounters violence on a television screen, the violence may act as a potent cue to draw forth her own violence, to the degree that what is shown on screen resembles and pulls into memory previous occasions on which she used violence (U. S. Senate Committee on Commerce, 1972; cited in Singer and Singer, 2001 p. 368). Tannenbaum and Zillmann (1975; cited in Singer and Singer, 2001 p. 367) demonstrated how arousal may be reshaped, in a very dramatic way. After arousing college males by showing them very sexy pictures, they found that whether the men subsequently tried to accomplish sexual or violent behavior depended on the cues that were presented to them. In other words, a person may be aroused by something sexual, watch a murder on television, and become violent instead of erotic (Singer and Singer, 2001 p. 367). Thus, there is a potential link between sex and subsequent violence that may be activated by television and film violence cues. Findings After calculating the means and standard deviations of the results from KID-SAVE, ATVC and CEQ obtained form the samples, a series of t-tests was applied to scrutinize the gender variations on the Frequency and Impact Total scales of the KID-SAVE, the ATVC Total, and the CEQ Total. Such analysis revealed gender differences on the KID-SAVE Frequency Total scale, t(148) = 2. 71, p0. 01. Boys were reported to be in a higher stakes of violent behaviors, although no significant gender variations were found on the KID-SAVE Impact Total scale. On the other hand, the analysis on boys and girls’ ATVC and CEQ Total scales, t (148) = 2. 62, p0. 05, and t(148) = -3. 72, p0. 01, revealed significant differences; gender differences from these two tests indicate that boys have higher tendencies for violent behaviors, while girls have higher behavioral tendencies for empathy. Indices of multicollinearity were examined and no problems were identified. After which, regression analyses were initiated to determine the probabilities of real-life violence from the data of Total Frequency and Total Impact scales of the KIDSAVE, exposure to the four indicators of media violence (video game, television, movies, and Internet) and the total CEQ score. From the results of obtained, it revealed that individual variations increase the probabilities of negative impact from violent video games. Considering the latter conclusion, 17 girls playing violent games are reported to demonstrate frequent negative behavior. From the said respondents, the manifestation of negative behavior maybe more prominent due to norm violation present (Funk Buchman, 1996a). Considering other media forms presented to the respondents, the results show that movie violence is the most prominent influence. On the other hand, the manifestations of negative behavior have been linked to the increased time commitment and content of movie being watched (Anderson, Huston, Schmitt, Linebarger, Wright, 2001). Time reported may have influenced the failure to find a relationship between television violence exposure and the study variables. Considering the presented categories and gender differences, boys have been reported to devote 5. 6 hours of viewing per week, while girls reported 2. 8 hours weekly. Conclusion In the conclusion of the study, violent behaviors and utilization of mass media showing violent scenes possess a link that induces violent behavioral patterns among viewers. In terms of gender variations, males have been noted to demonstrate violent acts as compared to females. Moreover, males have noted to demonstrate increase time commitment to preferred violent movies, which are also the most preferred media forms, than with females. On the other hand, females are noted to be more emphatic as compared to males. Generally, the research has provided significant relationship between violence and mass media. References Anderson, D. R. , Huston, A. C. , Schmitt, K. L. , Linebarger, D. L. , Wright, J. C. (2001). Early childhood television viewing and adolescentbehavior. Monographs of the Society for Research in Child Development, 66 (1, Serial No. 264). Browne , P. D. , Hamilton-Giachritsis , C. (2005, February 19). The influence of violent media on children and adolescents: a public-health approach. The Lancet, 365, 702-710. Funk, J. B. (2004, January). Violence exposure in real-life, video games, television, movies, and the internet: is there desensitization?. Journal of Adolescence, 27, 23–39.

Richard Wilbur Essay -- Biography

â€Å"It is true that the poet does not directly address his neighbors; but he does address a great congress of persons who dwell at the back of his mind, a congress of all those who have taught him and whom he has admired; that constitute his ideal audience and his better self† (â€Å"Richard Wilbur†, National Book Foundation). Richard Wilbur spoke this famous quote at his National Book Award speech in 1957. Many of the events in Wilbur’s life transitioned to his acceptance of this award, but he did not know what direction his life was going in at the time. From the events in his early childhood learning how to write from his maternal grandfather and great-grandfather, to his later becoming a World War II veteran and getting a degree from Harvard University, and everything in-between, Richard Wilbur spent the rest of his life creating a breathtaking assortment of poems which largely connected to his early life. Richard Wilbur’s birth and early life led to his first spark of interest in writing at a young age when he met his grandfather and great-grandfather. He was born on March 1st, 1921 in New York City, New York (Haralson 759). Richard lived in North Caldwell, New Jersey for the rest of his pastoral childhood with his middle-class family (Gioia). They resided on a large property and they did not have many neighbors (Gioia). He enjoyed wandering off to random places on the property with his brothers, and he enjoyed the nature, which inspired some of his later poetry (Gioia).Wilbur’s maternal grandfather and his great-grandfather were both editors and Wilbur began to acquire a love for journalism stronger than his love for painting like his father (â€Å"Richard Wilbur†, Poetry Foundation). He enjoyed the company of his grandfather and gre... ...people think more about the life in which they live everyday. His poems connected to his life, e.g. the poems about nature in The Beautiful Changes connected to his life on a large property and its connections to his time on the battlefield. Wilbur closed out his National Book Award acceptance speech by saying: â€Å"Writing poetry, then, is an unsocial way of manufacturing a thoroughly social product. Because he must shield his poetry in its creation, the poet, more than other writers, will write without recognition. And because his product is not in great demand, he is likely to look on honors and distinctions with the feigned indifference of the wallflower. Yet of course he is pleased when recognition comes; for what better proof is there that for some people poetry is still a useful and necessary thing -- like a shoe† (â€Å"Richard Wilbur†, National Book Foundation). Richard Wilbur Essay -- Biography â€Å"It is true that the poet does not directly address his neighbors; but he does address a great congress of persons who dwell at the back of his mind, a congress of all those who have taught him and whom he has admired; that constitute his ideal audience and his better self† (â€Å"Richard Wilbur†, National Book Foundation). Richard Wilbur spoke this famous quote at his National Book Award speech in 1957. Many of the events in Wilbur’s life transitioned to his acceptance of this award, but he did not know what direction his life was going in at the time. From the events in his early childhood learning how to write from his maternal grandfather and great-grandfather, to his later becoming a World War II veteran and getting a degree from Harvard University, and everything in-between, Richard Wilbur spent the rest of his life creating a breathtaking assortment of poems which largely connected to his early life. Richard Wilbur’s birth and early life led to his first spark of interest in writing at a young age when he met his grandfather and great-grandfather. He was born on March 1st, 1921 in New York City, New York (Haralson 759). Richard lived in North Caldwell, New Jersey for the rest of his pastoral childhood with his middle-class family (Gioia). They resided on a large property and they did not have many neighbors (Gioia). He enjoyed wandering off to random places on the property with his brothers, and he enjoyed the nature, which inspired some of his later poetry (Gioia).Wilbur’s maternal grandfather and his great-grandfather were both editors and Wilbur began to acquire a love for journalism stronger than his love for painting like his father (â€Å"Richard Wilbur†, Poetry Foundation). He enjoyed the company of his grandfather and gre... ...people think more about the life in which they live everyday. His poems connected to his life, e.g. the poems about nature in The Beautiful Changes connected to his life on a large property and its connections to his time on the battlefield. Wilbur closed out his National Book Award acceptance speech by saying: â€Å"Writing poetry, then, is an unsocial way of manufacturing a thoroughly social product. Because he must shield his poetry in its creation, the poet, more than other writers, will write without recognition. And because his product is not in great demand, he is likely to look on honors and distinctions with the feigned indifference of the wallflower. Yet of course he is pleased when recognition comes; for what better proof is there that for some people poetry is still a useful and necessary thing -- like a shoe† (â€Å"Richard Wilbur†, National Book Foundation).

Online Marketing at Big Skinny Essay

After analyzing the case it is recommended that Big Skinny should revisit their online marketing options and prioritize what they should be concentrating on to make a good stand in online market and create a brand name. This would help them create a customer base whom they can introduce with new buying options later on. They should start with social media, interactive marketing and online distributors first. For making their online marketing campaign a success it is necessary that customers are confident of their product. Wallets are a kind of product which are best analyzed by touching and feeling the material. So the people who have already owned a big skinny wallet or have heard enough about the brand will be most confident to buy it online. So its possible that in initial days of their online market they will get large number of repeat purchases and lesser new purchases. For creating their brand value online, initially they should only use online distributors who are trusted by t he customers, like Amazon and ebay . This would also help avoid the glitches like wrong discount coupon distribution and many other losses associated with it. They should be selective when it comes to the reputation of the website which is distributing their product and make sure that customer revisits the site because of their product and not just to find some discounted deals. As they already have a huge and happy customer base they should inspire these customers to come online and promote other people to buy their product using social media. They can also introduce some kind of reward point system for regular customers to encourage them to visit their online resources and buy product form there and leave recommendations. Other ways to promote their product can be TV commercials, email promotion and online rebates etc. Now, coming to other promotion strategies which they should consider next when they have got a good online customer response. The Display advertisements only get clicked 0.1% of the time and also takes a lot of time for theirsite to be listed as top site, so they should save their money by not concentrating on this option. As far as sponsored search is considered, as indicated in their chart they are paying a high price for a phrase like â€Å"Leather wallet†, which is not even their priority and main product. I would suggest they should also use words like â€Å"best Gifts for him† â€Å"Christmas gift for dad† etc. because wallets are considered great gifts for festivities and birthda ys. Another long term suggestion to increase their customers would be to categorize items on various customer categories like, wallets for women and senior people etc. Moreover, they should also keep expanding their physical market and should contact more retail stores to sell and promote their product. They can also make a liaison with a well-established brand like Macy’s or Ralph Lauren to get a proper and famous outlet for their product.